Copy Transcript
Copied
WEBVTT 00:00:00.000 --> 00:00:03.020 There is a radio station somewhere in this country 00:00:03.020 --> 00:00:05.379 right now that's been silent for six months. 00:00:06.259 --> 00:00:09.900 Not because of a format flip or a business decision, 00:00:09.900 --> 00:00:13.580 because the transmitter failed and nobody noticed. 00:00:14.179 --> 00:00:17.640 That's not a metaphor. That's a real FCC enforcement 00:00:17.640 --> 00:00:21.739 case from 2024. The licensee told the commission 00:00:21.739 --> 00:00:25.239 they were unaware the station had gone silent 00:00:25.239 --> 00:00:28.579 because, well, they lacked any way to remote 00:00:28.579 --> 00:00:32.140 monitor it. This is the Tyler Woodward project 00:00:32.140 --> 00:00:35.780 and today I'm talking about where all the broadcast 00:00:35.780 --> 00:00:46.100 engineers went If you grew up listening to radio 00:00:46.100 --> 00:00:50.500 There was almost certainly a chief engineer behind 00:00:50.500 --> 00:00:54.060 the station that you loved You probably never 00:00:54.060 --> 00:00:56.840 heard their name. You never thought about them 00:00:57.420 --> 00:01:00.020 But they were the reason the signal was on the 00:01:00.020 --> 00:01:02.840 air. The transmitter was running and the tower 00:01:02.840 --> 00:01:05.180 lights were on at night so airplanes didn't fly 00:01:05.180 --> 00:01:08.659 into them. The chief engineer was the person 00:01:08.659 --> 00:01:11.500 who drove out at three in the morning when the 00:01:11.500 --> 00:01:15.579 transmitter quit working. They maintained the 00:01:15.579 --> 00:01:19.900 AM directional array, which is a complicated 00:01:19.900 --> 00:01:22.519 phasing system that keeps your station from interfering 00:01:22.519 --> 00:01:26.599 with other stations at night. They logged equipment. 00:01:26.750 --> 00:01:31.150 performance signed off on the public file ran 00:01:31.150 --> 00:01:34.909 the EAS test the emergency alert system that's 00:01:34.909 --> 00:01:37.670 the thing that interrupts programming when there's 00:01:37.670 --> 00:01:42.189 a tornado warning somebody had to make sure all 00:01:42.189 --> 00:01:47.370 that stuff worked that job it still exists at 00:01:47.370 --> 00:01:51.450 some stations public broadcasting is one of the 00:01:51.450 --> 00:01:55.430 places where this stuff is still taking seriously 00:01:56.519 --> 00:02:00.620 But in commercial radio that job is being hollowed 00:02:00.620 --> 00:02:06.140 out in ways that are starting to show up in enforcement 00:02:06.140 --> 00:02:12.319 files and copper theft reports and In FCC dockets 00:02:12.319 --> 00:02:15.139 that read like a technical inspection of a building 00:02:15.139 --> 00:02:22.120 Nobody has been inside of for two years Let's 00:02:22.120 --> 00:02:25.159 start with the numbers because they're pretty 00:02:25.159 --> 00:02:29.729 hard to argue with The Society of Broadcast Engineers 00:02:29.729 --> 00:02:33.330 is basically the professional organization for 00:02:33.330 --> 00:02:38.509 this field in 2012 they had over 5 ,000 members 00:02:38.509 --> 00:02:44.490 by 2025 that's down to roughly 4 ,000 and in 00:02:44.490 --> 00:02:47.490 their most recent membership drive they added 00:02:47.490 --> 00:02:54.210 49 new members 49 the average age of a working 00:02:54.210 --> 00:03:00.319 SBE member hit 53 .9 back in 2011. By the end 00:03:00.319 --> 00:03:05.199 of the 2010s it was close to 59. The SBE now 00:03:05.199 --> 00:03:07.699 describes their typical member as somewhere between 00:03:07.699 --> 00:03:12.419 50 and 70 years old with more than 30 years of 00:03:12.419 --> 00:03:16.759 experience. There's a projection that gets cited 00:03:16.759 --> 00:03:22.479 a lot in trade coverage right now. The industry 00:03:22.479 --> 00:03:26.020 needs about 5 ,100 broadcast engineers over the 00:03:26.020 --> 00:03:31.199 next decade to replace about 6 ,200 who are projected 00:03:31.199 --> 00:03:36.879 to retire. Now, I'm not good at math, but that's 00:03:36.879 --> 00:03:41.939 a gap of over a thousand people. And that's before 00:03:41.939 --> 00:03:45.780 you account for the fact that a lot of these 00:03:45.780 --> 00:03:53.080 replacement slots simply won't be funded. Now 00:03:53.080 --> 00:03:57.500 here's part of why medium wage for broadcast 00:03:57.500 --> 00:04:03.919 and sound technicians is around roughly 56 ,600 00:04:03.919 --> 00:04:12.180 bucks a year The median for computer and IT jobs 00:04:12.180 --> 00:04:18.220 is north of a hundred thousand if you're a technically 00:04:18.759 --> 00:04:21.459 minded person in your twenties trying to figure 00:04:21.459 --> 00:04:26.839 out where to build a career. I mean, the math's 00:04:26.839 --> 00:04:30.639 not hard. A certified radio engineer with the 00:04:30.639 --> 00:04:35.439 SPE credentials averages somewhere around 88 00:04:35.439 --> 00:04:41.579 ,000. One consultant engineer in New England 00:04:41.579 --> 00:04:45.720 told the trade press that to get him into a staff 00:04:45.720 --> 00:04:50.720 job, The station would need to offer 130 ,000 00:04:50.720 --> 00:04:56.300 minimum, maybe 150 ,000 or 160 ,000 in a high 00:04:56.300 --> 00:05:00.740 cost of living market. Nobody's paying that. 00:05:01.220 --> 00:05:06.699 Not in commercial radio, not in 2026. And before, 00:05:07.040 --> 00:05:09.879 you know, anyone in the comments says, well, 00:05:09.899 --> 00:05:13.259 that's just the market. Yeah. And the market 00:05:13.259 --> 00:05:17.000 is also Making tower lights go dark and EAS boxes 00:05:17.000 --> 00:05:21.560 go unchecked. The market is not always right. 00:05:22.120 --> 00:05:27.180 Ask the pilot who almost clipped an unlit broadcast 00:05:27.180 --> 00:05:32.019 tower. So the question is, where did all the 00:05:32.019 --> 00:05:34.839 engineers go? And when did this whole trend start? 00:05:37.120 --> 00:05:42.300 The honest answer is 1996. The Telecom Act opened 00:05:42.300 --> 00:05:46.639 up radio ownership in ways that the industry 00:05:46.639 --> 00:05:50.699 hadn't seen before. Before it passed, the FCC 00:05:50.699 --> 00:05:53.579 capped how many stations a single company could 00:05:53.579 --> 00:05:58.740 own nationally and locally. After it passed, 00:05:58.879 --> 00:06:03.500 that cap was gone. Within five years of the act, 00:06:04.560 --> 00:06:08.259 the number of distinct radio owners dropped from 00:06:08.480 --> 00:06:16.360 About 5100 to about 3800 Clear channel alone 00:06:16.360 --> 00:06:20.939 grew to roughly 1200 stations They absorbed what 00:06:20.939 --> 00:06:26.680 had been roughly 70 separate companies When you 00:06:26.680 --> 00:06:30.540 own 1200 stations, you don't hire 1200 chief 00:06:30.540 --> 00:06:34.339 engineers You hire as few as you can get away 00:06:34.339 --> 00:06:37.519 with and cover the rest with whatever's left 00:06:38.350 --> 00:06:42.009 That model got refined over the next 25 years 00:06:42.009 --> 00:06:47.470 By the you know, by the time I heart media clear 00:06:47.470 --> 00:06:51.509 channel rebranded Emerged from bankruptcy in 00:06:51.509 --> 00:06:55.089 2019, you know, they had a specific playbook 00:06:55.089 --> 00:06:59.209 regional engineer clusters markets sharing engineers 00:06:59.209 --> 00:07:02.610 across geographic areas that Sometimes makes 00:07:02.610 --> 00:07:07.930 absolutely no sense I -25 corridor in Colorado 00:07:07.930 --> 00:07:14.310 and Wyoming. Fine. Those markets are close. Las 00:07:14.310 --> 00:07:17.310 Vegas, Riverside and San Diego sharing an engineer. 00:07:18.769 --> 00:07:23.569 Those are multiple hours apart by car. And a 00:07:23.569 --> 00:07:27.069 network operation center in Cincinnati that monitors 00:07:27.069 --> 00:07:30.589 everything remotely. They call the emergency 00:07:30.589 --> 00:07:36.220 response teams, Tiger teams. flying squads of 00:07:36.220 --> 00:07:39.620 engineers who get dispatched to major outages. 00:07:40.500 --> 00:07:43.079 That's what replaced the person who used to drive 00:07:43.079 --> 00:07:48.379 out from the next town over. In late 2024, I 00:07:48.379 --> 00:07:51.920 Heart Media made cuts that included Jeff Littlejohn, 00:07:52.439 --> 00:07:56.420 who had been their EVP of engineering since 1992. 00:07:57.360 --> 00:08:01.480 32 years at the company. The person who was a 00:08:01.480 --> 00:08:06.000 key architect of the original iHeartRadio app. 00:08:06.319 --> 00:08:12.899 Gone. His replacement is now overseeing 860 stations 00:08:12.899 --> 00:08:20.959 in 160 markets. Odyssey, formerly Intercom, runs 00:08:20.959 --> 00:08:23.500 a tech operations center out of Philadelphia. 00:08:24.459 --> 00:08:27.500 One centralized hub monitoring the entire company's 00:08:27.500 --> 00:08:30.839 technical operations across every market simultaneously. 00:08:31.779 --> 00:08:37.919 They have farm team training, Knox and Chicago, 00:08:38.360 --> 00:08:42.820 Denver, Philadelphia. In their March 2025 layoff 00:08:42.820 --> 00:08:46.460 round, a technical operations director in San 00:08:46.460 --> 00:08:49.659 Diego was let go after 35 years in broadcast, 00:08:50.419 --> 00:08:53.460 going back through Jefferson Pilot, Lincoln, 00:08:54.059 --> 00:08:59.019 Intercom, and Odyssey. When the engineers are 00:08:59.019 --> 00:09:04.860 gone, what do you get left? You have transmitter 00:09:04.860 --> 00:09:07.720 sites that nobody has physically visited in months. 00:09:08.480 --> 00:09:12.039 You have AM directional arrays which need periodic 00:09:12.039 --> 00:09:14.360 maintenance and proof of performance measurements 00:09:14.360 --> 00:09:19.399 that are just running on whatever the last engineer 00:09:19.399 --> 00:09:23.659 set up and hoping nothing drifts. You have tower 00:09:23.659 --> 00:09:27.460 lighting that nobody ever checks. And the FCC 00:09:27.460 --> 00:09:31.600 enforcement files are starting to show it. There's 00:09:31.600 --> 00:09:37.980 a 2024 case from Texas Corridor television they 00:09:37.980 --> 00:09:43.320 missed the national EAS test in 2018 Missed it 00:09:43.320 --> 00:09:48.559 in 2019 missed it in 2021 when the FCC Investigated 00:09:48.559 --> 00:09:51.860 the station manager said he believed he had performed 00:09:51.860 --> 00:09:57.059 the test correctly He had prepared an alert to 00:09:57.059 --> 00:10:00.000 use ahead of time because he didn't know how 00:10:00.000 --> 00:10:03.379 to receive and save the alert for playback, and 00:10:03.379 --> 00:10:07.759 didn't realize that each test alert is unique. 00:10:09.200 --> 00:10:20.139 That station got hit with a $369 ,190 fine. When 00:10:20.139 --> 00:10:24.480 the FCC said in that decision is worth reading 00:10:24.480 --> 00:10:30.789 directly, the licensee is responsible for the 00:10:30.789 --> 00:10:34.629 actions of its employees. It is not excused for 00:10:34.629 --> 00:10:38.830 violations due to staff error. Non -compliance 00:10:38.830 --> 00:10:42.649 over multiple years based on staff's claimed 00:10:42.649 --> 00:10:48.289 ignorance of the law shows minimal effort. The 00:10:48.289 --> 00:10:51.409 cause of the whole thing, by the way, personal 00:10:51.409 --> 00:10:54.990 turnover following a technical server failure. 00:10:55.909 --> 00:10:58.919 The engineer left. Nobody else knew. what to 00:10:58.919 --> 00:11:05.000 do. There's a 2026 inspection case from Michigan 00:11:05.000 --> 00:11:11.120 WSDS in Salem Township. The FCC showed up and 00:11:11.120 --> 00:11:16.899 found faded tower paint, extended lighting outages, 00:11:17.460 --> 00:11:23.059 inadequate fencing, no producible EAS log, no 00:11:23.149 --> 00:11:26.210 Chief operator signature on any of the logs no 00:11:26.210 --> 00:11:29.110 equipment performance measurements. No field 00:11:29.110 --> 00:11:34.210 strength measurements That is a near total collapse 00:11:34.210 --> 00:11:38.129 of routine engineering practice the transmitter 00:11:38.129 --> 00:11:40.850 site looked like the last engineer walked out 00:11:40.850 --> 00:11:43.809 and locked the door behind them and nobody ever 00:11:43.809 --> 00:11:49.590 went back and Then there's the copper theft situation, 00:11:49.590 --> 00:11:53.179 which is almost darkly funny, except that it's 00:11:53.179 --> 00:12:00.059 actually a public safety issue. In January, 2024, 00:12:00.700 --> 00:12:05.139 someone cut a guy wire on a 500 foot tower in 00:12:05.139 --> 00:12:10.980 Hugo, Oklahoma. The tower fell. KITX was silent 00:12:10.980 --> 00:12:14.580 for months. The copper sold for less than a hundred 00:12:14.580 --> 00:12:20.019 bucks. You know what the damage was? $500 ,000. 00:12:21.200 --> 00:12:26.899 In Alabama, an AM station, their entire 200 foot 00:12:26.899 --> 00:12:31.320 tower disappeared. The transmitter, the equipment, 00:12:31.379 --> 00:12:36.299 all of it just gone. Thieves cut the copper ground 00:12:36.299 --> 00:12:41.159 system from an AM station in Memphis. WGSF was 00:12:41.159 --> 00:12:46.700 off the air for six months. An AM station has 00:12:46.700 --> 00:12:50.990 a ground system. Copper buried in the soil around 00:12:50.990 --> 00:12:53.889 the base of the tower it can be hundreds of radials 00:12:53.889 --> 00:12:57.870 of copper wire the ground system is what makes 00:12:57.870 --> 00:13:01.929 the antenna work maintaining it is a routine 00:13:01.929 --> 00:13:05.690 part of keeping an am station in good shape when 00:13:05.690 --> 00:13:09.610 nobody is maintaining it well thieves they figured 00:13:09.610 --> 00:13:12.669 that out and the first sign anyone knows there's 00:13:12.669 --> 00:13:14.669 a problem is when the transmitter alarm fires 00:13:14.669 --> 00:13:19.220 and nobody responds Here's where all this lands 00:13:19.220 --> 00:13:23.220 for me my takeaway The local radio engineer wasn't 00:13:23.220 --> 00:13:26.059 just a maintenance person. They were the institutional 00:13:26.059 --> 00:13:30.059 memory of a station's technical plant They knew 00:13:30.059 --> 00:13:33.519 which transmitter had a quirk at a high temperature 00:13:33.519 --> 00:13:36.179 They knew which antenna had it, you know the 00:13:36.179 --> 00:13:39.879 tendency the ice up in February They knew the 00:13:39.879 --> 00:13:42.840 EAS box had been swapped in 2019 and needed a 00:13:42.840 --> 00:13:48.169 certain sequence to reset it correctly That knowledge 00:13:48.169 --> 00:13:52.269 doesn't live in a knock in Cincinnati. It doesn't 00:13:52.269 --> 00:13:54.509 get dispatched with the tiger team three days 00:13:54.509 --> 00:13:57.929 after the transmitter goes down. It lives in 00:13:57.929 --> 00:14:01.570 the person who shows up every week, does the 00:14:01.570 --> 00:14:04.830 logs, looks at the meters and catches the smallest 00:14:04.830 --> 00:14:08.610 little thing before it becomes a big thing. There 00:14:08.610 --> 00:14:11.049 are people trying to rebuild the pipeline. The 00:14:11.049 --> 00:14:14.309 WBA Duke Wright Institute had a new broadcast 00:14:14.309 --> 00:14:19.830 engineer. emphasis at UW Oshkosh. Alabama's broadcasters 00:14:19.830 --> 00:14:24.350 run a free training academy. Wake technical in 00:14:24.350 --> 00:14:28.750 North Carolina graduated 13 SBE certified engineers 00:14:28.750 --> 00:14:33.549 in 2025. These are real efforts and they matter. 00:14:35.090 --> 00:14:38.309 But there's still a gap of over a thousand people 00:14:38.309 --> 00:14:41.529 that need to come in over the next decade. And 00:14:41.529 --> 00:14:46.019 the pay is still Not there. And the job is still 00:14:46.019 --> 00:14:48.399 invisible until the tower falls or the lights 00:14:48.399 --> 00:14:52.440 go out or the tornado warning doesn't make it 00:14:52.440 --> 00:15:01.279 to air. I don't know that this gets fixed or 00:15:01.279 --> 00:15:04.120 how it's going to get fixed. I know it's not 00:15:04.120 --> 00:15:10.519 being talked about nearly enough. If you haven't 00:15:10.519 --> 00:15:13.580 yet subscribed to my show. Tyler Woodward project, 00:15:13.759 --> 00:15:19.000 tylerwoodward .me forward slash podcast. I'll 00:15:19.000 --> 00:15:19.700 catch you next week.