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WEBVTT 00:00:04.519 --> 00:00:08.460 A news network that's been part of American radio 00:00:08.460 --> 00:00:12.339 for nearly a century is shutting down. And somehow 00:00:12.339 --> 00:00:15.699 we're just supposed to nod along like that's 00:00:15.699 --> 00:00:19.300 a normal Tuesday. CBS News Radio is done on May 00:00:19.300 --> 00:00:23.960 22nd. 700 affiliates gone. Every job on the radio 00:00:23.960 --> 00:00:27.480 team eliminated. And look, I want to be upfront 00:00:27.480 --> 00:00:30.640 about something before we get into this. This 00:00:30.640 --> 00:00:33.710 is an actual news story here. Sure. and I'll 00:00:33.710 --> 00:00:35.929 give you the facts, but a lot of what I'm about 00:00:35.929 --> 00:00:39.090 to say is also just my opinion and frankly how 00:00:39.090 --> 00:00:42.789 annoyed I am about all of it. So fair warning. 00:00:43.750 --> 00:00:45.670 This is the Tyler Woodward Project and today 00:00:45.670 --> 00:00:48.969 I'm talking about the shutdown of CBS News Radio. 00:00:49.590 --> 00:00:51.990 Why it's bigger than one brand disappearing and 00:00:51.990 --> 00:00:54.710 why the changes at Paramount look less like a 00:00:54.710 --> 00:00:58.929 smart reset and more like another round of expensive 00:00:58.929 --> 00:01:07.629 management vandalism. So, if you're not deep 00:01:07.629 --> 00:01:10.189 in the broadcast world, this might read as one 00:01:10.189 --> 00:01:12.510 of those inside baseball things where a bunch 00:01:12.510 --> 00:01:15.629 of radio nerds get sentimental over an old network 00:01:15.629 --> 00:01:19.810 queue. I get it. I do. But that's genuinely not 00:01:19.810 --> 00:01:24.950 what this is. CBS News Radio was not some dusty 00:01:24.950 --> 00:01:27.430 relic sitting in a corner because nobody got 00:01:27.430 --> 00:01:30.689 around to unplugging the thing. It was working. 00:01:31.390 --> 00:01:33.709 Stations were using it. It was doing what it 00:01:33.709 --> 00:01:38.670 was built to do. And that's what makes this so 00:01:38.670 --> 00:01:41.750 frustrating because there's a difference between 00:01:41.750 --> 00:01:45.230 something being old and something being obsolete. 00:01:46.290 --> 00:01:50.170 A lot of media executives seem to have stopped 00:01:50.170 --> 00:01:55.049 caring about that distinction. Here's the thing 00:01:55.049 --> 00:01:59.030 about network radio services that people outside 00:01:59.030 --> 00:02:03.790 the industry really don't get. The most valuable 00:02:03.790 --> 00:02:07.939 parts are usually the least glamorous. Nobody's 00:02:07.939 --> 00:02:10.620 going to make a documentary about a clean top 00:02:10.620 --> 00:02:12.979 of the hour newscast. Nobody's pitching that 00:02:12.979 --> 00:02:18.659 as a content strategy. But local radio stations 00:02:18.659 --> 00:02:22.800 were built around it. They build clocks around 00:02:22.800 --> 00:02:25.840 it. They build staffing decisions around it. 00:02:26.099 --> 00:02:31.020 They build audience habit around it. It's infrastructure. 00:02:31.219 --> 00:02:34.300 It's not supposed to be sexy. It's supposed to 00:02:34.300 --> 00:02:37.539 work and When it works it makes the whole station 00:02:37.539 --> 00:02:41.319 feel like an actual station instead of a Spotify 00:02:41.319 --> 00:02:44.960 playlist with a transmitter attached to it So 00:02:44.960 --> 00:02:48.199 when CBS says this is all about quote -unquote 00:02:48.199 --> 00:02:51.659 challenging economic realities and quote -unquote 00:02:51.659 --> 00:02:54.400 a shift in radio station programming strategies 00:02:54.400 --> 00:02:59.530 Sure, I hear that I also hear the translation, 00:03:00.449 --> 00:03:03.969 and the translation is this. This stopped fitting 00:03:03.969 --> 00:03:08.449 the spreadsheet. Which fine, I know radio economics 00:03:08.449 --> 00:03:12.770 in 2026 is not great. I know everybody is under 00:03:12.770 --> 00:03:15.370 pressure. I know every media company right now 00:03:15.370 --> 00:03:17.949 is desperately trying to be younger, leaner, 00:03:18.129 --> 00:03:21.490 digital first, platform native, synergized, and 00:03:21.490 --> 00:03:24.310 whatever other stupid buzzword get invented in 00:03:24.310 --> 00:03:27.520 the boardroom last Tuesday. None of that is new. 00:03:28.580 --> 00:03:31.099 But this doesn't look like a tough call made 00:03:31.099 --> 00:03:35.080 by people who actually agonized over it. This 00:03:35.080 --> 00:03:38.719 looks like part of a pattern. Axios reported 00:03:38.719 --> 00:03:43.099 that this is the second wave of job cuts since 00:03:43.099 --> 00:03:46.960 Skydance acquired Paramount last year. Same stretch 00:03:46.960 --> 00:03:51.479 of time, Paramount buys Barry Weiss's free press 00:03:51.479 --> 00:03:54.560 and installs her as the editor in chief of CBS 00:03:54.560 --> 00:03:58.810 News. Business Insider reported that Weiss told 00:03:58.810 --> 00:04:04.729 staff at CBS News that CBS News would be toast 00:04:04.729 --> 00:04:08.550 if it kept leaning on broadcast television. And 00:04:08.550 --> 00:04:12.069 that the focus should be on reporting people 00:04:12.069 --> 00:04:15.710 can't get anywhere else. And again, in theory, 00:04:16.009 --> 00:04:19.290 I don't hate that argument. Sure, be distinctive. 00:04:19.870 --> 00:04:22.170 Be different. Don't just churn out the same stuff 00:04:22.170 --> 00:04:25.639 everybody else is already churning out. But here's 00:04:25.639 --> 00:04:29.800 the thing Network radio affiliate services. They're 00:04:29.800 --> 00:04:32.379 not so they're not it's not where you apply that 00:04:32.379 --> 00:04:37.579 logic a top of the hour newscast isn't Competing 00:04:37.579 --> 00:04:41.360 on exclusivity. It's not trying to be distinctive. 00:04:41.379 --> 00:04:46.079 It's trying to be reliable consistent operationally 00:04:46.079 --> 00:04:50.750 useful the value is that it's there, it sounds 00:04:50.750 --> 00:04:53.149 right, and the station can count on it every 00:04:53.149 --> 00:04:57.670 single hour without any drama. That's a completely 00:04:57.670 --> 00:05:01.269 different value proposition than what Weiss seems 00:05:01.269 --> 00:05:04.410 to be describing, and I think conflating the 00:05:04.410 --> 00:05:06.790 two is how you end up killing something that 00:05:06.790 --> 00:05:13.050 was still working. And okay, here's where I get 00:05:13.050 --> 00:05:17.259 really annoyed. I've heard from other engineers 00:05:17.259 --> 00:05:20.639 that some affiliates didn't even get a real heads 00:05:20.639 --> 00:05:23.800 up before the press release dropped. They basically 00:05:23.800 --> 00:05:27.139 found out at the same time as the general public. 00:05:28.839 --> 00:05:32.220 Now, CBS's own internal memo says the announcement 00:05:32.220 --> 00:05:35.879 timing was tied to obligations requiring advance 00:05:35.879 --> 00:05:40.519 notice to radio partners. So, the official position 00:05:40.519 --> 00:05:43.740 is we met our commitments. Everything was handled. 00:05:44.180 --> 00:05:49.829 Check. But if people on the station side were 00:05:49.829 --> 00:05:52.350 sitting there going wait I'm reading this on 00:05:52.350 --> 00:05:55.829 the internet with everyone else right now Then 00:05:55.829 --> 00:05:59.149 that's not partner communication. That's a press 00:05:59.149 --> 00:06:02.209 release with a legal disclaimer stapled to it 00:06:02.209 --> 00:06:06.889 And if that's really how it went down that is 00:06:06.889 --> 00:06:12.050 zero fucks given Because that's the insult on 00:06:12.050 --> 00:06:16.529 top of the injury Killing the service is bad 00:06:16.529 --> 00:06:21.490 enough, but finding out about it in public, alongside 00:06:21.490 --> 00:06:24.949 the journalist writing the story, is a whole 00:06:24.949 --> 00:06:28.709 extra message. And the message was, you're not 00:06:28.709 --> 00:06:32.149 partners, you're just downstream. You find out 00:06:32.149 --> 00:06:37.649 when everybody else finds out. Radio is a relationship 00:06:37.649 --> 00:06:41.610 business, always has been. You can automate the 00:06:41.610 --> 00:06:44.459 plant, virtualize everything in existence, move 00:06:44.459 --> 00:06:48.040 it all into the cloud, throw the word scalable 00:06:48.040 --> 00:06:51.899 around until everyone in the room goes, ooh, 00:06:52.180 --> 00:06:57.300 ah. And at the end of the day, it still runs 00:06:57.300 --> 00:07:02.399 on trust. Operators need to know you're going 00:07:02.399 --> 00:07:04.839 to tell them what's changing before they read 00:07:04.839 --> 00:07:09.000 about it online. Once that's gone, you're just 00:07:09.000 --> 00:07:11.720 a vendor. and not even a vendor people feel good 00:07:11.720 --> 00:07:15.439 about. The human cost on all of this is real 00:07:15.439 --> 00:07:20.180 too. CBS is cutting roughly 6 % of its workforce 00:07:20.180 --> 00:07:23.639 alongside the radio shutdown, somewhere around 00:07:23.639 --> 00:07:29.600 60 to 66 people. These are newsroom people who 00:07:29.600 --> 00:07:33.459 built something that lasted almost 100 years 00:07:33.459 --> 00:07:36.759 and still get told they were in the way of the 00:07:36.759 --> 00:07:41.550 future. The Writers Guild of America East didn't 00:07:41.550 --> 00:07:44.490 hold back either. They called the shutdown a 00:07:44.490 --> 00:07:49.790 sign of, quote, inept leadership, unquote, from 00:07:49.790 --> 00:07:53.329 Barry Weiss and Paramount CEO David Ellison. 00:07:54.529 --> 00:07:59.069 Unions aren't neutral, obviously, but also when 00:07:59.069 --> 00:08:01.810 the, quote, unquote, future keeps showing up 00:08:01.810 --> 00:08:05.029 as fewer services, smaller newsrooms, and less 00:08:05.029 --> 00:08:08.699 support for local operators. It's getting really 00:08:08.699 --> 00:08:13.860 hard to take that word at face value. Because 00:08:13.860 --> 00:08:17.120 what is the actual output here? It's not some 00:08:17.120 --> 00:08:20.439 exciting new model for public service journalism. 00:08:20.800 --> 00:08:23.620 It's not a stronger relationship with local stations. 00:08:23.899 --> 00:08:28.079 It's not a better radio product. The output is 00:08:28.079 --> 00:08:30.980 that one of the oldest radio news services in 00:08:30.980 --> 00:08:35.600 the country is dead. Hundreds of affiliates are 00:08:35.600 --> 00:08:38.950 scrambling right now. and a few dozen more people 00:08:38.950 --> 00:08:43.129 on the journalism side of things are out of work. 00:08:44.769 --> 00:08:49.210 Call it adaptation, call it transformation, call 00:08:49.210 --> 00:08:54.490 it strategic pivot toward future audiences. Media 00:08:54.490 --> 00:08:59.389 executives really do love naming the knife. But 00:08:59.389 --> 00:09:02.710 from where I'm sitting, It looks like management 00:09:02.710 --> 00:09:06.330 deciding that anything unglamorous is expandable 00:09:06.330 --> 00:09:10.549 because it doesn't generate enough buzz. And 00:09:10.549 --> 00:09:14.190 that's the problem. Because the unglamorous stuff 00:09:14.190 --> 00:09:17.110 is often what actually holds everything else 00:09:17.110 --> 00:09:21.309 together. Will affiliates find replacements? 00:09:21.909 --> 00:09:26.230 Yeah, sure. They will. Radio always finds a workaround. 00:09:26.649 --> 00:09:29.169 Engineers patch around broken things all the 00:09:29.169 --> 00:09:32.340 time. Operators rebuild their clocks before the 00:09:32.340 --> 00:09:35.799 week is out. That's just what the industry does. 00:09:36.419 --> 00:09:40.159 And honestly, it's really remarkable. But that 00:09:40.159 --> 00:09:42.779 resilience shouldn't become a blank check for 00:09:42.779 --> 00:09:47.279 corporate to keep blowing things up. They'll 00:09:47.279 --> 00:09:51.440 figure it out. That's not a strategy. It's a 00:09:51.440 --> 00:09:55.799 confession. Here's where I land on this. I'm 00:09:55.799 --> 00:09:59.600 not saying CBS Newsradio was perfect. I'm not 00:09:59.600 --> 00:10:02.919 saying radio never changes. I'm not waving a 00:10:02.919 --> 00:10:07.320 flag for every legacy institution just because 00:10:07.320 --> 00:10:13.539 it's old. I'm saying this was a functioning service 00:10:13.539 --> 00:10:16.740 with real distribution, real affiliates, and 00:10:16.740 --> 00:10:22.519 real utility. And CBS's own coverage acknowledged 00:10:22.519 --> 00:10:26.559 it as part of the company's legacy, even as they 00:10:26.559 --> 00:10:30.799 shut it down. That's not an artifact. That's 00:10:30.799 --> 00:10:33.960 a live system somebody chose to stop supporting 00:10:33.960 --> 00:10:39.200 in the way They chose to stop supporting it the 00:10:39.200 --> 00:10:42.600 second wave of cuts the affiliate Communication 00:10:42.600 --> 00:10:45.440 the broader direction under the new ownership 00:10:45.440 --> 00:10:49.340 tells you something about what paramount actually 00:10:49.340 --> 00:10:55.080 values right now Sometimes decline doesn't show 00:10:55.080 --> 00:10:58.690 up as some big dramatic collapse Sometimes it's 00:10:58.690 --> 00:11:01.850 a memo, some corporate language about strategy, 00:11:02.509 --> 00:11:05.850 affiliates finding out from a press release on 00:11:05.850 --> 00:11:09.750 whatever industry news website, and a May shutdown 00:11:09.750 --> 00:11:14.450 date for something that still mattered. And honestly, 00:11:14.450 --> 00:11:16.929 that might be the most radio thing about this 00:11:16.929 --> 00:11:19.330 whole story. The people who actually understood 00:11:19.330 --> 00:11:23.850 its value were probably never the ones holding 00:11:23.850 --> 00:11:28.169 the knife. I'm Tyler. This is the Tyler Woodward 00:11:28.169 --> 00:11:31.029 Project. Follow me on threads of bluesky at tylerwoodward 00:11:31.029 --> 00:11:34.009 .me. You can also find me on Instagram at tylerwoodward 00:11:34.009 --> 00:11:36.889 .me. And make sure you head over to tylerwoodward 00:11:36.889 --> 00:11:39.690 .me. Got a brand new website up there. You can 00:11:39.690 --> 00:11:41.649 check it out. Send me a message. Let me know 00:11:41.649 --> 00:11:44.590 your thoughts. Make sure you like and subscribe 00:11:44.590 --> 00:11:48.450 on Apple Podcast or Spotify or YouTube or Amazon 00:11:48.450 --> 00:11:50.529 Music, wherever you're listening. Leave a review. 00:11:50.710 --> 00:11:54.830 I hear that helps. We'll see. I'll catch you 00:11:54.830 --> 00:11:55.269 next time.