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WEBVTT 00:00:01.819 --> 00:00:06.799 The FCC just banned consumer -grade routers. 00:00:07.160 --> 00:00:10.939 Not just the cheap, sketchy ones you find on 00:00:10.939 --> 00:00:13.539 Amazon. Not just the brand that's been in the 00:00:13.539 --> 00:00:16.519 news for all the wrong reasons. New consumer 00:00:16.519 --> 00:00:19.899 -grade routers manufactured outside of the United 00:00:19.899 --> 00:00:23.019 States. Which, if you've looked on the back of 00:00:23.019 --> 00:00:26.239 any of them, it's pretty much all of them. And 00:00:26.239 --> 00:00:28.339 if you're running a broadcast facility and you've 00:00:28.339 --> 00:00:32.159 got one of those little TP links or a net gate 00:00:32.159 --> 00:00:34.600 doing something really important somewhere in 00:00:34.600 --> 00:00:37.479 the building, I'd probably pay attention to this 00:00:37.479 --> 00:00:40.840 one. This is the Tyler Woodward project. Today 00:00:40.840 --> 00:00:43.140 I'm talking about the router band and what you 00:00:43.140 --> 00:00:46.500 can do about it. A local ownership win out of 00:00:46.500 --> 00:00:49.100 South Dakota. A New Jersey AM station getting 00:00:49.100 --> 00:00:52.759 a very uncomfortable letter from the FCC. the 00:00:52.759 --> 00:00:55.520 HD radio digital power changes that are worth 00:00:55.520 --> 00:00:58.579 knowing about, and why the C -band situation 00:00:58.579 --> 00:01:01.820 is going to hurt a lot of stations a lot more 00:01:01.820 --> 00:01:04.359 than others. We've got a full plate. Let's get 00:01:04.359 --> 00:01:15.560 into it. OK, so the FCC added consumer -grade 00:01:15.560 --> 00:01:17.980 foreign -manufactured routers to what's called 00:01:17.980 --> 00:01:23.079 the quote -unquote covered list. That's their 00:01:23.079 --> 00:01:25.680 running list of telecom equipment that's been 00:01:25.680 --> 00:01:29.219 flagged as a national security risk. Their reasoning 00:01:29.219 --> 00:01:34.620 is that foreign adversaries have been using compromised 00:01:34.620 --> 00:01:39.019 consumer routers as a way into US networks. And 00:01:39.019 --> 00:01:41.859 the FCC decided the right move was to cut off 00:01:41.859 --> 00:01:47.719 the supply of any new equipment. Existing gear 00:01:47.719 --> 00:01:50.329 that's in your rack If it's already in your rack, 00:01:50.670 --> 00:01:52.870 it's already in your building, it's not going 00:01:52.870 --> 00:01:55.849 to go anywhere. Your grandfather did, but new 00:01:55.849 --> 00:02:00.329 models where any significant part of the production 00:02:00.329 --> 00:02:03.670 process happened outside of the United States, 00:02:04.189 --> 00:02:06.849 it now needs government approval before they 00:02:06.849 --> 00:02:12.370 can be sold here. That part, it's still a little 00:02:12.370 --> 00:02:17.090 murky to me because brands like, you know, Ubiquiti 00:02:17.090 --> 00:02:21.710 in Cisco, They're American companies, but they 00:02:21.710 --> 00:02:26.229 manufacture overseas. So does this catch them 00:02:26.229 --> 00:02:29.550 in this mess too? Honestly, that's still getting 00:02:29.550 --> 00:02:32.409 sorted out. Manufacturers are trying to figure 00:02:32.409 --> 00:02:35.629 out their path forward. And the fine print is 00:02:35.629 --> 00:02:37.870 still being read by a lot of lawyers right now, 00:02:37.990 --> 00:02:41.770 which is kind of the standard for this sort of 00:02:41.770 --> 00:02:47.490 thing. If your station is running on proper enterprise 00:02:47.490 --> 00:02:50.569 gear, you know, think Fortinet, Juniper, Palo 00:02:50.569 --> 00:02:55.590 Alto, whatever your IT team chose when someone 00:02:55.590 --> 00:02:59.870 had an actual budget, you're probably okay. That 00:02:59.870 --> 00:03:02.689 sort of stuff isn't what this band is aimed at 00:03:02.689 --> 00:03:07.629 anyways. But if you're a smaller station, or 00:03:07.629 --> 00:03:10.729 even a medium market station that's been patching 00:03:10.729 --> 00:03:12.810 things together for years because the budget 00:03:12.810 --> 00:03:17.219 never quite lined up with the need, This is the 00:03:17.219 --> 00:03:20.639 moment to look at what you've actually got going 00:03:20.639 --> 00:03:24.900 and decide if it's something you want to keep 00:03:24.900 --> 00:03:30.060 depending on. Here's the thing, there are real 00:03:30.060 --> 00:03:33.639 options that don't cost a ton of money. At my 00:03:33.639 --> 00:03:39.159 last gig, we ran PF Sense on an old Dell desktop, 00:03:39.719 --> 00:03:44.780 just a regular old PC with a decent Intel card. 00:03:45.229 --> 00:03:50.569 We had five open VPN tunnels on it. I think somewhere 00:03:50.569 --> 00:03:55.750 up to 13 VLANs snort running for Intrusion detection 00:03:55.750 --> 00:04:00.710 we had the DHCP DNS all the all the spiffy features 00:04:00.710 --> 00:04:03.969 turned on off a ton of firewall rules a lot of 00:04:03.969 --> 00:04:07.189 netting rules You know and as I mentioned it 00:04:07.189 --> 00:04:09.889 was all open VPN too because wire guard really 00:04:09.889 --> 00:04:12.169 wasn't a thing yet I mean it was kind of on the 00:04:12.169 --> 00:04:16.000 radar, but wasn't matured like it is now And 00:04:16.000 --> 00:04:18.379 if you've got the option for a wire guard, wire 00:04:18.379 --> 00:04:22.519 guard is now very much a thing, and it's pretty 00:04:22.519 --> 00:04:25.100 good. I use it personally. And if you got the 00:04:25.100 --> 00:04:27.980 option at your station, I'd use that for your 00:04:27.980 --> 00:04:32.180 remote staff. It's pretty rock solid. And speaking 00:04:32.180 --> 00:04:35.300 of rock solid, PF Sense itself was rock solid. 00:04:35.540 --> 00:04:39.800 Now, when we eventually had the budget to get 00:04:39.800 --> 00:04:43.860 a NetGate appliance, which is all it really is, 00:04:43.879 --> 00:04:47.480 is a purpose built piece of equipment an actual 00:04:47.480 --> 00:04:51.259 I guess it's sort of enterprise router level 00:04:51.259 --> 00:04:55.540 that came with PFSense Plus on it and had actual 00:04:55.540 --> 00:04:58.420 support behind it we still kept the old Dell 00:04:58.420 --> 00:05:01.540 around because it was still solid it was just 00:05:01.540 --> 00:05:04.860 on the older side and you know it needed to be 00:05:04.860 --> 00:05:06.959 phased out but we kept it as a backup because 00:05:06.959 --> 00:05:11.560 the thing still ran and if something goes wrong 00:05:11.560 --> 00:05:14.220 at midnight and you need to swap in a known good 00:05:14.220 --> 00:05:19.029 router The ugly old box suddenly becomes the 00:05:19.029 --> 00:05:21.930 most important thing in that building. Another 00:05:21.930 --> 00:05:27.569 option you can look at is OpenSense. It's a fork 00:05:27.569 --> 00:05:30.629 of PF Sense. Same general ideas, same packages, 00:05:30.810 --> 00:05:37.529 same features. But, in my opinion, the UI is 00:05:37.529 --> 00:05:40.370 a lot easier on the eyes. And there's none of 00:05:40.370 --> 00:05:42.790 the weirdness around PF Sense Plus versus the 00:05:42.790 --> 00:05:46.120 free Community Edition. With OpenSense, you're 00:05:46.120 --> 00:05:51.160 not wondering what's behind the paywall. It's 00:05:51.160 --> 00:05:53.579 all there for the taking. You can turn whatever 00:05:53.579 --> 00:05:55.860 options on and off you want, install whatever 00:05:55.860 --> 00:05:59.199 packages you want, within reason. You don't want 00:05:59.199 --> 00:06:03.740 to overload the thing. And if you've got a smaller 00:06:03.740 --> 00:06:08.240 site or a simpler type of deployment, think of 00:06:08.240 --> 00:06:11.300 a remote site, a transmitter shack, something 00:06:11.300 --> 00:06:15.050 that just needs basic routing, Maybe a Wi -Fi 00:06:15.050 --> 00:06:20.529 access point open WRT on a Raspberry Pi can absolutely 00:06:20.529 --> 00:06:24.569 do the job Not everything needs to be a big old 00:06:24.569 --> 00:06:29.569 project and my my honest opinion all of this 00:06:29.569 --> 00:06:33.509 is the one thing you got to watch out for is 00:06:33.509 --> 00:06:37.029 You own it. There's no support when something 00:06:37.029 --> 00:06:39.730 breaks at a bad time probably during the morning 00:06:39.730 --> 00:06:45.149 show that's on you or whoever you may have on 00:06:45.149 --> 00:06:48.350 your staff that handles the networking, which 00:06:48.350 --> 00:06:51.889 is honestly probably you too. So if your team 00:06:51.889 --> 00:06:55.850 isn't in a place to support that, look into a 00:06:55.850 --> 00:06:58.910 local MSP, a managed service provider who can 00:06:58.910 --> 00:07:02.949 wrap a support contract around open source software 00:07:02.949 --> 00:07:06.810 or open source infrastructure for probably a 00:07:06.810 --> 00:07:09.670 lot less than a big vendor wants anyways. It's 00:07:09.670 --> 00:07:14.069 an option. The point isn't to try to do everything 00:07:14.069 --> 00:07:17.430 yourself. The point is to stay on the air. But 00:07:17.430 --> 00:07:20.769 also, I want to let you know, you got options. 00:07:20.870 --> 00:07:26.250 There's plenty of stuff out there. All right, 00:07:26.290 --> 00:07:29.089 this story is a good one. Connoisseur Media, 00:07:29.110 --> 00:07:32.850 they picked up a big chunk of Alpha media stations 00:07:32.850 --> 00:07:36.589 last year. They're selling their cluster in Brookings, 00:07:37.029 --> 00:07:39.990 South Dakota to the people who have actually 00:07:39.990 --> 00:07:43.709 been running the stations. 5 stations in particular. 00:07:44.709 --> 00:07:53.170 KBRK, KBRK -FM, KDBX -FM, KJJQ, and KKQQ -FM, 00:07:53.170 --> 00:07:56.389 I think. The buyer is Cammie Powers, the market 00:07:56.389 --> 00:07:59.110 manager who's been running the place, along with 00:07:59.110 --> 00:08:01.370 her husband Derek and the business manager Chad 00:08:01.370 --> 00:08:04.149 Hoge. They're calling the new company Brookings 00:08:04.149 --> 00:08:09.370 Radio LLC. I love this. Because this is how it 00:08:09.370 --> 00:08:13.750 should work. Local people buying a local cluster. 00:08:14.509 --> 00:08:17.670 They know because they've worked there. Not another 00:08:17.670 --> 00:08:22.689 big media conglomerate. Sorry, I heart, I'm talking 00:08:22.689 --> 00:08:25.970 about you. Not another company with, you know, 00:08:26.110 --> 00:08:28.930 trying to squeeze out every little less cent 00:08:28.930 --> 00:08:31.670 out of the name or out of the place that they 00:08:31.670 --> 00:08:35.429 can. It's actual human beings who know the market. 00:08:35.879 --> 00:08:39.480 They know the advertisers. They know what the 00:08:39.480 --> 00:08:44.720 community cares about. Connoisseur said Brookings 00:08:44.720 --> 00:08:48.259 didn't fit where they wanted to go after the 00:08:48.259 --> 00:08:51.080 Alpha deal. And that's fine. That's totally cool. 00:08:51.720 --> 00:08:54.500 When big groups sell off smaller markets, this 00:08:54.500 --> 00:08:58.019 is the best possible outcome. The stations land 00:08:58.019 --> 00:09:02.360 with people who actually give a damn. FCC approval, 00:09:02.460 --> 00:09:05.580 it's pending. and hopefully, you know, they hope 00:09:05.580 --> 00:09:12.259 to close sometime early summer. All I gotta say 00:09:12.259 --> 00:09:14.320 is good luck to Cammie and her team. I'm rooting 00:09:14.320 --> 00:09:18.899 for them, man. All right. Now we gotta go from 00:09:18.899 --> 00:09:24.679 the feel good story to, well, feel uncomfortable 00:09:24.679 --> 00:09:30.299 story. Radio World covered a story about WIMG, 00:09:31.200 --> 00:09:34.940 an AM station in Ewing, New Jersey, that got 00:09:34.940 --> 00:09:39.320 inspected by the FCC and came away with a notice 00:09:39.320 --> 00:09:44.740 of violation. And the list of findings is one 00:09:44.740 --> 00:09:47.399 of those things that you read and think, how 00:09:47.399 --> 00:09:51.039 the heck did it get to that point? And honestly, 00:09:51.120 --> 00:09:54.200 we probably know. You'll understand what I mean 00:09:54.200 --> 00:09:57.759 when I rattle off what happened. Tower lighting 00:09:57.759 --> 00:10:02.039 was at the wrong heights. Obstruction lights 00:10:02.039 --> 00:10:06.059 weren't working. The licensee had filed a notum 00:10:06.059 --> 00:10:10.679 with the FAA for the outage, but they never renewed 00:10:10.679 --> 00:10:15.899 it. And the FCC agent actually had to do it during 00:10:15.899 --> 00:10:20.580 the inspection. Brush and vegetation around the 00:10:20.580 --> 00:10:24.100 towers were thick enough to block access to the 00:10:24.100 --> 00:10:27.440 tower bases. The station was running at 900 watts 00:10:27.440 --> 00:10:30.299 daytime instead of its authorized 3200 watts. 00:10:31.240 --> 00:10:34.720 And the real troubling thing is the EAS equipment, 00:10:34.799 --> 00:10:38.720 it wouldn't even turn on. That's a lot of things 00:10:38.720 --> 00:10:42.019 to have wrong at the same time. And I want to 00:10:42.019 --> 00:10:45.080 be clear. I'm not sharing this to pile on to 00:10:45.080 --> 00:10:47.720 the station. They're already having a really 00:10:47.720 --> 00:10:51.759 rough day. I'm sharing it because a lot of us 00:10:51.759 --> 00:10:54.700 broadcast engineers know exactly how this happens. 00:10:55.580 --> 00:10:58.620 It doesn't happen because people are being lazy 00:10:58.620 --> 00:11:03.899 or don't care, it happens because resources are 00:11:03.899 --> 00:11:07.779 getting stretched. One engineer probably covering 00:11:07.779 --> 00:11:10.620 too many sites, one owner trying to keep the 00:11:10.620 --> 00:11:12.940 lights on financially while the lights on the 00:11:12.940 --> 00:11:17.600 tower start to slip. Parts are on order, it's 00:11:17.600 --> 00:11:20.820 on the list, it'll get done after the next thing. 00:11:21.840 --> 00:11:25.299 And the next thing never comes. And then one 00:11:25.299 --> 00:11:30.409 day the FCC shows up. AM directional arrays are 00:11:30.409 --> 00:11:33.850 especially unforgiving here. You've got lighting 00:11:33.850 --> 00:11:36.870 requirements. You've got access requirements. 00:11:37.129 --> 00:11:40.490 You've got operating parameters that are not 00:11:40.490 --> 00:11:45.029 suggestions. And the EAS stuff, that's not optional. 00:11:46.070 --> 00:11:48.649 And the FCC, to their credit, does still show 00:11:48.649 --> 00:11:52.730 up and look at this stuff in the field. So the 00:11:52.730 --> 00:11:56.990 takeaway, it's not complicated. Go walk the site. 00:11:57.259 --> 00:12:02.559 Check the lights. Make sure the EAS box actually 00:12:02.559 --> 00:12:05.860 does what it's supposed to do. Look at the logs. 00:12:06.159 --> 00:12:08.100 Make sure you're running those required weekly 00:12:08.100 --> 00:12:10.220 tests. Make sure you're relaying the required 00:12:10.220 --> 00:12:14.480 monthly tests. Confirm you're also running at 00:12:14.480 --> 00:12:17.519 the right power. Clear the brush. Hire a company 00:12:17.519 --> 00:12:22.460 if you have to. Do the boring stuff before it 00:12:22.460 --> 00:12:25.320 becomes a federal violation because once the 00:12:25.320 --> 00:12:29.059 feds are involved the boring stuff is now very 00:12:29.059 --> 00:12:33.940 expensive boring stuff all right let me tell 00:12:33.940 --> 00:12:36.059 you about a rule change that doesn't get enough 00:12:36.059 --> 00:12:39.279 attention right now the fcc updated the rules 00:12:39.279 --> 00:12:43.879 for hd radio digital power and it's genuinely 00:12:43.879 --> 00:12:46.980 useful and good news for fm engineers the big 00:12:46.980 --> 00:12:52.659 thing is asymmetric sidebands your hd signal 00:12:53.049 --> 00:12:55.929 has two digital sidebands, one above your carrier, 00:12:56.509 --> 00:12:59.690 one below your carrier. Before this rule change, 00:13:00.190 --> 00:13:02.529 if a neighboring station needed protection on 00:13:02.529 --> 00:13:06.450 one side of you, you had to pull both sides down 00:13:06.450 --> 00:13:12.149 to match. Now, you can run each sideband at a 00:13:12.149 --> 00:13:14.850 different power level. Protect where you need 00:13:14.850 --> 00:13:18.470 to protect, push further where you have the room. 00:13:18.730 --> 00:13:21.429 More coverage, more flexibility, less compromise. 00:13:21.879 --> 00:13:26.179 The FCC also made it a lot easier to run your 00:13:26.179 --> 00:13:30.500 digital power up to 10 % of your analog power. 00:13:31.740 --> 00:13:37.700 Minus 10 dBc. That used to need special authorization 00:13:37.700 --> 00:13:41.799 or an STA. Now it's just a notification. File 00:13:41.799 --> 00:13:49.779 2100, schedule 335 -FM. And you're eligible. 00:13:50.360 --> 00:13:54.929 You're running. Assuming the FCC doesn't push 00:13:54.929 --> 00:13:59.570 back, which at minus 10 dBc, they probably won't. 00:14:00.029 --> 00:14:03.450 One catch though, right now this supplies to 00:14:03.450 --> 00:14:08.169 stations at 106 .9 MHz and below. If you're at 00:14:08.169 --> 00:14:14.629 107 .1 or higher, you're still under the old 00:14:14.629 --> 00:14:18.470 framework because of concerns about interference 00:14:18.470 --> 00:14:23.440 near the air band at 108. The NAB is working 00:14:23.440 --> 00:14:27.279 on that and it sounds like the rules could expand 00:14:27.279 --> 00:14:31.220 within the next year or so. But if you're already 00:14:31.220 --> 00:14:34.919 on HD radio and you qualify, this is worth a 00:14:34.919 --> 00:14:38.799 conversation with your consultant engineer. One 00:14:38.799 --> 00:14:43.360 form, potentially meaningful, better digital 00:14:43.360 --> 00:14:48.500 coverage. That's a pretty good deal, right? And 00:14:48.500 --> 00:14:51.539 this brings me to our last story, Bob Weller. 00:14:51.659 --> 00:14:54.580 at the NAB who had a really good piece in radio 00:14:54.580 --> 00:14:58.500 world that I think is required reading if you're 00:14:58.500 --> 00:15:01.179 a broadcast engineer paying attention to where 00:15:01.179 --> 00:15:03.860 the infrastructure of broadcasting is heading. 00:15:04.899 --> 00:15:10.299 The C -band situation. Yeah, it's real. There's 00:15:10.299 --> 00:15:13.720 legislation now. The one big beautiful bill. 00:15:14.480 --> 00:15:17.419 It required the FCC to auction off at least 100 00:15:17.419 --> 00:15:24.990 megahertz of C -band spectrum by mid Weller isn't 00:15:24.990 --> 00:15:27.870 being subtle about it either. If you're still 00:15:27.870 --> 00:15:30.870 dependent on C -band satellite for distribution, 00:15:31.649 --> 00:15:36.610 you need to be working on transitioning. Not 00:15:36.610 --> 00:15:41.389 thinking about it, actively working on it. Now, 00:15:42.590 --> 00:15:45.769 the counter -argument people make is that IP 00:15:45.769 --> 00:15:48.929 delivery is better than it's ever been. Sure, 00:15:49.289 --> 00:15:53.000 and that's true. Fiber infrastructure is better. 00:15:53.080 --> 00:15:56.960 Redundant IP paths are more accessible. Managed 00:15:56.960 --> 00:16:02.240 IP distribution has matured a lot for a station 00:16:02.240 --> 00:16:06.320 and a decent sized market with good carrier options. 00:16:07.039 --> 00:16:09.559 Migrating off a C -band and onto fiber -backed 00:16:09.559 --> 00:16:13.980 IP is a really good option and probably the right 00:16:13.980 --> 00:16:17.519 move anyways. But that's only the story if you 00:16:17.519 --> 00:16:21.679 actually have fiber available. There are stations 00:16:21.679 --> 00:16:24.559 still in this country, in parts of this country, 00:16:25.960 --> 00:16:31.200 that hadn't yet the broadband build -outs. The 00:16:31.200 --> 00:16:33.740 investment, of course, sure, was announced. The 00:16:33.740 --> 00:16:36.159 press releases went out. It all sounded good. 00:16:36.899 --> 00:16:38.799 And then the fibers stopped somewhere before 00:16:38.799 --> 00:16:41.980 it ever got to them. Or they've got one mediocre 00:16:41.980 --> 00:16:47.139 option in town. And nothing that you would want 00:16:47.139 --> 00:16:51.139 to trust your network feed at. especially at 00:16:51.139 --> 00:16:53.259 six in the morning when something is already 00:16:53.259 --> 00:16:59.399 on fire. Those stations are going to feel the 00:16:59.399 --> 00:17:01.679 C -band squeeze harder than anyone, I think. 00:17:02.080 --> 00:17:04.019 They're the ones already running on less anyways, 00:17:04.140 --> 00:17:06.339 less staff, less budget, less infrastructure 00:17:06.339 --> 00:17:09.400 redundancy, and they're often the only local 00:17:09.400 --> 00:17:12.180 media source in their area. When something goes 00:17:12.180 --> 00:17:15.319 sideways, a storm, an emergency, an event that 00:17:15.319 --> 00:17:17.400 actually matters to the people in that county, 00:17:17.799 --> 00:17:20.039 they're the ones who are probably still showing 00:17:20.039 --> 00:17:24.940 up, the ones that people are counting on. And 00:17:24.940 --> 00:17:27.259 the conversation about transitioning off a C 00:17:27.259 --> 00:17:29.559 -band tends to be built around the stations that 00:17:29.559 --> 00:17:33.220 already have good options available to them, 00:17:33.759 --> 00:17:38.400 which means the stations that don't are going 00:17:38.400 --> 00:17:41.799 to have to make noise if they want to be part 00:17:41.799 --> 00:17:44.460 of the conversation and to get this problem solved. 00:17:44.660 --> 00:17:47.910 Because if you don't speak up, It'll get solved 00:17:47.910 --> 00:17:52.930 without you Now here's where I land on all this 00:17:52.930 --> 00:17:56.390 the router band It's a reason to go look at your 00:17:56.390 --> 00:17:58.690 infrastructure. I know you probably haven't thought 00:17:58.690 --> 00:18:01.349 about it in the wild and I don't want you to 00:18:01.349 --> 00:18:05.289 panic about it, but Start thinking about it. 00:18:05.390 --> 00:18:09.009 There's good open source options out there. There's 00:18:09.009 --> 00:18:12.490 the net gate appliances There's MSPs who can 00:18:12.490 --> 00:18:15.750 help pick your path start moving Start calling 00:18:15.750 --> 00:18:18.369 people, get an options, get them pricing. Something 00:18:18.369 --> 00:18:21.369 that you can throw at the GM and say, hey, I 00:18:21.369 --> 00:18:23.470 need some help with this. Here's a company that 00:18:23.470 --> 00:18:26.150 can help or here's some options that we can get. 00:18:26.210 --> 00:18:29.269 Raspberry Pis, you know, maybe a really good 00:18:29.269 --> 00:18:31.849 PC from Best Buy that's got an Intel, Nick. Don't 00:18:31.849 --> 00:18:35.029 use Realtek, use Intel. Trust me, go look at 00:18:35.029 --> 00:18:36.990 Reddit. You'll find out what I'm talking about. 00:18:37.049 --> 00:18:41.150 Get an Intel, Nick. And I think you'll be presently, 00:18:41.309 --> 00:18:43.210 you know, I think you'll be pleasantly surprised. 00:18:44.410 --> 00:18:47.269 The brooking cell, that's a really good story. 00:18:47.609 --> 00:18:50.509 Local ownership winning is always worth acknowledging. 00:18:51.309 --> 00:18:52.950 And I've got an episode coming up in a couple 00:18:52.950 --> 00:18:54.970 of weeks where we're going to dive more into 00:18:54.970 --> 00:18:57.750 that. And if you're running an AM directional, 00:18:58.069 --> 00:19:00.650 go walk the site this week. Check the obvious 00:19:00.650 --> 00:19:03.569 stuff. Don't become the next story in radio world. 00:19:04.369 --> 00:19:08.369 And if your FM station qualifies for better HD 00:19:08.369 --> 00:19:11.920 power under the new rules, file the form, what 00:19:11.920 --> 00:19:14.640 do you get to lose? Better HD coverage always 00:19:14.640 --> 00:19:16.779 wins, especially in a lot of cars now. A lot 00:19:16.779 --> 00:19:21.579 of cars now are coming out with HD tuners still, 00:19:21.839 --> 00:19:25.519 so make use of it. Sound good, look good on dash 00:19:25.519 --> 00:19:28.039 too, don't forget about that. And if your station 00:19:28.039 --> 00:19:32.359 still needs C -Band because, well, the fiber, 00:19:32.579 --> 00:19:35.279 the light never quite reached your market, get 00:19:35.279 --> 00:19:38.339 loud. That conversation is happening whether 00:19:38.339 --> 00:19:41.930 you're in it or not. I'm Tyler, this has been 00:19:41.930 --> 00:19:43.470 the Tyler Woodward Project. Thanks for hanging 00:19:43.470 --> 00:19:47.170 out. Follow me on Instagram, bluesky and threads 00:19:47.170 --> 00:19:50.549 at tylerwoodward .me. Make sure you hit up tylerwoodward 00:19:50.549 --> 00:19:52.970 .me also. Got a brand new website up there, got 00:19:52.970 --> 00:19:54.789 a blog, you can check that out. Leave a comment, 00:19:54.970 --> 00:19:58.109 subscribe to the newsletter, get notifications 00:19:58.109 --> 00:20:00.150 when the new episodes come out. And if you're 00:20:00.150 --> 00:20:02.369 listening on Apple Podcasts, Spotify, YouTube, 00:20:02.569 --> 00:20:05.349 or whatever other flavor of podcasting at, give 00:20:05.349 --> 00:20:09.099 the show a like and a review. five stars apparently 00:20:09.099 --> 00:20:11.640 that that helps other people find the show or 00:20:11.640 --> 00:20:14.259 so i'm told i'm hoping for the best we'll see 00:20:14.259 --> 00:20:17.680 what it does and i'll catch you next time thanks 00:20:17.680 --> 00:20:18.099 for listening