WEBVTT

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The views and opinions expressed in the following

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podcast are those of the man himself, Tyler,

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and do not reflect those of his employer, affiliates,

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networks, family, pets, the goldfish he flushed

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down the toilet in third grade, his mechanic,

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or that bird that keeps getting in his vent.

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Obviously. Please stand by for The Tyler Woodward

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Project. Quick question before we get into today's

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episode When's the last time your phone died

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and for like 20 minutes before you found that

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charger You were actually kind of relieved Not

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panicked relieved Now I'm not mocking you if

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that's Happened to you. I'm asking Well, basically

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because it's happened to me more times than I

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care to admit at this point, and I think that

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really says, you know, it says something. I'm

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Tyler. Thanks for being here today. This show

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is about things that used to work. And the people

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quietly keeping them running and who's profiting

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off the decline. Today I want to talk about dumb

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phones and weird earbuds and vinyl records and

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well why it feels like everybody my age and younger

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all of the sudden wants their stuff to be simpler

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and Dumber and more broken, but you know in a

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good way and before we get rolling the standard

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Disclaimer these are my opinions not anybody

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I work for not anybody that I am affiliated with

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Just me thinking out loud Okay, so here's the

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confession and it's a little embarrassing I've

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Been reading about this whole dumb phone thing

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this whole Going analog thing wired earbuds again

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notebooks vinyl CDs all of it for weeks now and

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You know I have to admit feeling a little smug

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about it Honestly, like yeah, you know, I told

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you so I've mentioned it before on this show

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now I had a Before my first smartphone. I had

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a Samsung two -step that phone was sweet Do you

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remember that? It was a flip phone, but it had

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the little rotary I Don't know thing on the front

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kind of like an iPod For the built -in mp3 player.

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That was the big selling point of the phone It

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had that little scroll wheel on the front doubling

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as the MP3 player in it. And it still just made

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calls and sent text just like any other phone

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at that time. And it was fine. Actually, it really

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was, you know, better than fine. And then last

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night, I caught myself doom scrolling. You know,

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in bed at midnight on the exact kind of algorithm

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feed. that algorithm fed nonsense that I'm about

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to spend the next however many minutes complaining

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about. So, you know, grain of salt. I'm not coming

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at this from some high horse. I've got the same

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problem everybody else has. I've just been starting

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to pay a little... a closer attention as to why.

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So real quick, my own history with this. I had

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flip phones well past when I should have. Had

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an iPod too, actually one with the little, you

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know, the little click wheel. One of those. And

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looking back, that thing might have been the

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last genuinely good era of this stuff because

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You bought the songs 99 cents per track, maybe

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a dollar 29 and it was yours Nobody could revoke

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it nobody could pull it off of there because

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You know a licensing deal changed somewhere upstream

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My first actual smartphone was an HTC Pro 7 a

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Windows phone Nobody remembers that phone, you

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know, don't worry about it Then uh, you know,

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I had one of the Samsung galaxies after that

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I can't recall which model but I had one and

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Then I landed on the iPhone 5c which side note

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mine was lime green if you couldn't tell by all

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the Imaging and colors I use in the art for this

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podcast lime green that acid kind of yellowish

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green is one of my favorite colors And I've just,

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I've stayed in the iPhone ecosystem ever since.

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And I remember specifically thinking when I got

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that first one, the little HTC with the QWERTY

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slide out keyboard, that this is going to make

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my life easier. And it did for, you know, like

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a week. And then it just became this other job,

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this other sort of hassle. Another another thing

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to manage, another thing buzzing at me. And I

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bring that up because I used to think that was

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just me, you know, being weird about it, slow

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to adopt or whatever. Turns out I might have

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been ahead. of something instead of behind it

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for once. There was a survey, summer of 2024,

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and it found that something like a quarter, more

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than a quarter, of Gen Z said they were interested

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in getting a dumb phone. Calls, text, the alarm

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clock. That's all you need. Done. Check. You

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don't need anything else. And almost the same

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number of Millennials said the same thing. That's

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a real legitimate polling number. That's not

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some sort of vibe, not a TikTok trend piece.

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Now, the actual sales of these things, you know,

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they're still tiny. And when I mean tiny, like,

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two percent of phones sold in this country sort

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of tiny. So there's this massive gap between

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people saying they want this and people actually

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going out and doing it. And I don't think that

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gap means people are lying or anything. I think

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it means going back is a little harder than it

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sounds. Because I mean think about it you need

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your phone for all sorts of things nowadays you

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need it to check your You know schedule your

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doctor's appointments order your refills you

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need it for your banking you need it for your

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kids school app because that's where you get

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the grades and the release forms and You need

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it for directions. You need it for work Nobody's

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actually going to Go out and throw their smartphone

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into the lake. So You know instead people are

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doing it in pieces So if you know if it's not

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really about the phone What is it about? There

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was another poll this one paired with a guy who

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wrote the big book about kids and phones and

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they asked Gen Z, a pretty simple blunt question.

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Do you wish this thing had never been invented?

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When they asked about the smartphone itself,

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about one in five said, yeah. When they asked

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about TikTok specifically, basically half of

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them said yes. Same story. with one of the other

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big platforms, it was half again. You know, think

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Facebook or Instagram or Reddit or any of those.

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It was half. So from that data point, it's not

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really about the phone. I don't think anybody's

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really mad at the phone itself, the device, the

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the little rectangle deal they're mad at what

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you know what got built on top of it the feed

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you know what i'm talking about the thing designed

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to make you open it 40 times a day sit there

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for an hour plus and not really know why or what

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you did in that hour you know the same thing's

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happening with wired earbuds. Weirdly, I know.

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There's a research firm that tracks actual sales

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data on this. You know, not some sort of antidotes.

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You know, after years of wired headphones just

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dying off, you know, sales shrinking every single

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year, they had a real bounce back recently. I

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mean, it was a small bounce back, but it trended

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in the other direction. Wireless, you know, obviously

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still own something like two thirds of the market.

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All right. So let's not kid ourselves, but it

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moved for the first time in years. It moved the

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other direction. And I don't you know, I don't

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think that's mostly about audio quality. I think

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some of it is just a cord doesn't need charging.

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Accord doesn't have an app. Accord isn't trying

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to sell you a subscription for noise cancellation.

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It just works. And then it's done working the

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moment you unplug it. And nothing about it is

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trying to learn anything about you while you

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use it. and then there's vinyl which honestly

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blows the other two out of the water in terms

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of actual numbers almost two decades straight

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of growth they just crossed a million dollars

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in revenue again first time in 40 years and it's

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it's uh it's not just old guys like me buying

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reissues of stuff we already owned back in the

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day on cassette Young people are a huge documented

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part of this. Some of that's nostalgia for a

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thing they never even experienced firsthand,

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which is its own sort of weird phenomenon. I'm

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not going to pretend I fully understand it. Some

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of it's just wanting something that you can hold

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physically. in your hand you can put on a shelf

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you can put it over there on the table something

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that isn't you know a subscription something

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a company can't quietly take away because they

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lost the licensing rights and look i'm not exempt

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from this one i've started buying cds again vinyl

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2 but mainly CDs. I like to rip them and put

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them on plex amp and take that around as my streaming

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service on my phone. Some of it's honestly, that

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is more about sound quality. A good pressing

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sounds way better. You know, vinyl pressing sounds

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way better than a compressed MP3 stream, you

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know. Think Spotify or YouTube music Apple music

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sort of excluded because they do have the the

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lossless audio Some of it's the album art actually

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holding the thing reading the the liner notes

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instead of just squinting at a thumbnail on your

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phone and Some of it, you know if I'm being honest

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is just knowing what Spotify and the other streaming

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guys pay out. It's a fraction of a cent per stream.

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I did an episode on this a few weeks back. tylerwoodward

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.me slash links. If you want to go back and listen

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to it, we broke down the metrics of how artists

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are getting paid. Basically what it comes down

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to, if I like an artist enough to keep listening

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to them, especially more than once. Buying the

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record is the only way I really know my money

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is landing anywhere near that artist. And it's

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not just music either. The same exact thing is

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happening with with video games right now. Sony

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just announced this year that they're they're

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looking to end physical game this completely

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starting in twenty twenty eight. Honestly, that

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writing's been on the wall for a little while

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now. Current Playstations don't even come with

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disk drives anymore. At least standard, you have

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to buy it separately and it's been capped at

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one per order because people are scrambling to

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grab the last one before the door shuts on it.

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But it's something like 80 % of game sales are

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already digital. Think Steam. Nothing physical

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on there and here's the part that actually makes

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me that That makes the whole point for me This

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licensing thing isn't Hypothetical Sony has literally

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pulled purchase You know content off of people's

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PlayStation libraries before movies that people

00:17:05.490 --> 00:17:11.619
have paid for gone because a licensing deal with

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the studio ended over a thousand shows at once

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one time just wiped off the service usually there's

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no refund it's sitting right there in the terms

00:17:22.240 --> 00:17:26.019
of service the content is licensed to you not

00:17:26.019 --> 00:17:31.859
owned by you and a license well that can always

00:17:31.859 --> 00:17:37.579
be revoked and it's not just Sony Apple's done

00:17:37.579 --> 00:17:40.299
the same thing with iTunes purchases before.

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People bought movies, actually paid money for

00:17:43.339 --> 00:17:45.799
them, logged in one day and found them gone.

00:17:46.359 --> 00:17:49.480
Apple's answer more or less was, well, we're

00:17:49.480 --> 00:17:52.240
just the storefront, go take it up with the studio.

00:17:54.160 --> 00:17:57.940
So it's not just your music collection anymore,

00:17:57.960 --> 00:18:01.759
it's your game collection too, and apparently

00:18:01.759 --> 00:18:05.000
your movie collection, no matter whose logo is

00:18:05.000 --> 00:18:08.500
on that storefront. Same pattern, different shelf.

00:18:09.480 --> 00:18:14.579
It's all the same. And that licensing thing actually

00:18:14.579 --> 00:18:17.940
matters here. It's, you know, it's the other

00:18:17.940 --> 00:18:21.599
half of this whole story because while all of

00:18:21.599 --> 00:18:25.480
this is happening on the consumer side, people

00:18:25.480 --> 00:18:28.839
wanting simpler stuff, less algorithms, more

00:18:28.839 --> 00:18:31.859
ownership. Of course, what does the industry

00:18:31.859 --> 00:18:37.099
do? The industry side is doing the exact opposite.

00:18:37.559 --> 00:18:44.500
Streaming prices keep going up. Yeah, like cable

00:18:44.500 --> 00:18:50.759
and satellite. Every tier, add tier, standard,

00:18:51.440 --> 00:18:55.740
premium, all of it. Again, recently, all going

00:18:55.740 --> 00:18:59.880
up. And there was a big survey that found something

00:18:59.880 --> 00:19:04.309
like half Of people now say they're paying too

00:19:04.309 --> 00:19:10.789
much for streaming Almost as many say the content

00:19:10.789 --> 00:19:13.109
isn't even worth what they're actually paying

00:19:13.109 --> 00:19:20.690
for anymore Case in point myself and my family

00:19:20.690 --> 00:19:25.490
Netflix had been a staple in this household since

00:19:25.490 --> 00:19:29.089
2008 2009 when it was like eight bucks a month.

00:19:29.349 --> 00:19:32.920
We kept it up to about eight months ago until

00:19:32.920 --> 00:19:35.960
it finally hit damn near thirty dollars a month

00:19:35.960 --> 00:19:39.700
and now yeah there's a few good shows on netflix

00:19:39.700 --> 00:19:42.839
occasionally a good netflix only movie or whatever

00:19:42.839 --> 00:19:50.079
but not nearly a worth thirty dollars a month

00:19:50.079 --> 00:19:55.019
so netflix got got canned until stranger things

00:19:55.019 --> 00:19:57.660
came out we subscribed to it to watch that and

00:19:57.660 --> 00:20:00.329
then once the final season was done Netflix was

00:20:00.329 --> 00:20:09.950
out the door again. And you know, at the same

00:20:09.950 --> 00:20:14.769
time, you've got these massive media companies

00:20:14.769 --> 00:20:17.250
either merging or splitting apart, depending

00:20:17.250 --> 00:20:19.369
on which way the money's blowing that quarter.

00:20:20.849 --> 00:20:23.809
One deal just closed. Another company is splitting

00:20:23.809 --> 00:20:27.869
itself back into two. Basically undoing a merger.

00:20:28.329 --> 00:20:33.230
They did a couple of years ago. It's the same

00:20:33.230 --> 00:20:37.069
handful of executives shuffling the same assets

00:20:37.069 --> 00:20:39.630
around trying to find whatever configuration

00:20:39.630 --> 00:20:44.170
squeezes out the most cash before the next earnings

00:20:44.170 --> 00:20:50.529
call. So you've got this whole ecosystem that

00:20:51.019 --> 00:20:54.619
Keeps getting more expensive and more consolidated

00:20:54.619 --> 00:20:58.420
and more designed around extracting value from

00:20:58.420 --> 00:21:02.740
you Instead of giving you something worth paying

00:21:02.740 --> 00:21:07.279
for and then you wonder why somebody Looks at

00:21:07.279 --> 00:21:10.460
the you know this whole mess and goes you know

00:21:10.460 --> 00:21:17.539
what? I'm just gonna go buy the damn record So

00:21:17.539 --> 00:21:22.049
a few things I keep coming back to on this One,

00:21:23.589 --> 00:21:27.670
this was never really about, you know, hating

00:21:27.670 --> 00:21:32.690
the technology. Almost nobody actually wants

00:21:32.690 --> 00:21:35.509
to go back to a flip phone, at least permanently,

00:21:36.250 --> 00:21:40.269
myself included, if I'm being honest. It's about

00:21:40.269 --> 00:21:46.470
hating what got built on top of all this wonderful

00:21:46.470 --> 00:21:51.829
technology. The fucking algorithm. the subscription,

00:21:52.109 --> 00:21:58.029
the thing designed to be addictive on purpose.

00:21:59.950 --> 00:22:02.789
Another one, the gap between wanting this and

00:22:02.789 --> 00:22:06.009
doing this is real. And it's not people being

00:22:06.009 --> 00:22:13.230
lazy or being fake about it. It's genuinely hard

00:22:13.230 --> 00:22:18.950
to opt out of this system that are built to be

00:22:20.509 --> 00:22:24.150
inescapable so people are doing it in little

00:22:24.150 --> 00:22:26.789
chunks and little bits and little pieces at a

00:22:26.789 --> 00:22:29.849
time you know think a record player here a cd

00:22:29.849 --> 00:22:34.769
player there a pair of wired headphones one deleted

00:22:34.769 --> 00:22:43.549
app at a time last one and this one this one

00:22:43.549 --> 00:22:47.609
actually bugs me probably the most the industry

00:22:48.460 --> 00:22:53.220
isn't responding to any of this by trying to

00:22:53.220 --> 00:22:58.700
get simpler or cheaper or more honest because

00:22:58.700 --> 00:23:05.480
why would you? It's doing the opposite. Raising

00:23:05.480 --> 00:23:10.640
the prices, consolidating, betting that you'll

00:23:10.640 --> 00:23:13.259
complain about it on a podcast. I'm pointing

00:23:13.259 --> 00:23:17.609
at myself. or screaming into the echo chamber

00:23:17.609 --> 00:23:24.809
of social media. And then we keep paying anyways.

00:23:27.650 --> 00:23:31.789
I'm just venting here. I don't have a good answer

00:23:31.789 --> 00:23:36.029
for any of this. I really wish I did. I think

00:23:36.029 --> 00:23:40.630
the honest takeaway is just, you know, pay attention

00:23:40.630 --> 00:23:44.779
to What you're actually mad at because most of

00:23:44.779 --> 00:23:51.579
the time it's not the device It's You know, it's

00:23:51.579 --> 00:23:57.900
not the technology It's whatever is Running on

00:23:57.900 --> 00:24:01.259
it and whoever's cashing in on you not being

00:24:01.259 --> 00:24:06.220
able to put that thing down That's the show for

00:24:06.220 --> 00:24:10.609
the day if you want to keep up with it subscribe,

00:24:10.609 --> 00:24:12.970
rate and review wherever you're listening. And

00:24:12.970 --> 00:24:15.109
you can find everything else at tylerwoodward

00:24:15.109 --> 00:24:21.269
.me. If you want ad free episodes, Apple podcast,

00:24:21.430 --> 00:24:24.869
TWP plus. It's finally live. Finally got Apple

00:24:24.869 --> 00:24:27.849
to flip the switch on that. God, it took way

00:24:27.849 --> 00:24:30.849
longer than I thought it would. And if you want

00:24:30.849 --> 00:24:33.289
to buy me a cup of coffee just to say thanks

00:24:33.289 --> 00:24:36.650
and appreciate what, what I'm doing here, you

00:24:36.650 --> 00:24:40.140
can do that at tylerwoodward .me as well. So

00:24:40.140 --> 00:24:45.019
yeah, that's the show. Oh Also, go leave a voicemail

00:24:45.019 --> 00:24:47.839
Maybe you'll end up on the show Tyler Woodward

00:24:47.839 --> 00:24:53.519
dot me forward slash voicemail I'll catch you

00:24:53.519 --> 00:24:54.000
next week